Prepared for your new closet brand
October 22, 2026 · KlientBoost
October 22, 2026 · KlientBoost
Your new custom closet brand launches in North Metro Atlanta early next year. Google comes first, on the full budget, with the market research done before any ad goes live. Meta and landing page testing come next, once search shows what a lead costs.
Your launch in your words, from our October 19 call.
Your timeline and an initial starting budget. We refine the budget once we know your goals, and when ads go live stays your call.
Market research is part of the build. It runs before any ad goes live.
The research becomes the campaign structure and the goal we agree on together.
If you want a formal demographic study with mapped heat zones, like the one for your flooring company, a dedicated market research firm is the right fit for that piece. We're happy to build on whatever it finds.
Your job size and close rate fill two boxes. The research fills cost per lead. Together they set the goal, and the goal refines the budget. $5,000 is a starting point, and if the math says it's the wrong one, we'll say so.
Send your average job size and close rate. We'll come back with a first read on click costs for the core terms and the cost per lead that makes the math work.
Each phase starts when the one before it proves out, not on a calendar.
Brand, competitor, general and research searches run as separate campaigns, each with its own budget and goal. Hover the play for what it does.
We can write each trigger into the scope, for example "Meta starts when search holds a set cost per lead for 30 days." Some clients prefer to keep those calls informal, and that's fine too.
Once search shows what a lead costs, Meta comes in with a real number to beat.
We build landing pages, not full websites, so your main site stays with your web partner.
Three ways to start. Same research, same team.
| Line | Google Launch | Google + Landing Page | Google + Ongoing Testing |
|---|---|---|---|
| Initial Google ad spend, paid to Google | $5,000 | $5,000 | $5,000 |
| Google management | $2,000 | $2,000 | $2,000 |
| Landing page testing | Not included | Not included | $2,000 |
| Fees a month | $2,000 | $2,000 | $4,000 |
| One time: landing page | Not included | $2,000 | First page included in testing |
Ad spend starts at an initial $5,000 a month, refined once we set your goals together. Google management is $2,000 a month up to $20,000 in spend, then 10% of spend. Tracking for forms and calls is included. No setup fee, and fees start at kickoff, not at signature.
Meta joins in Phase 2 at $2,000 a month in management, once search shows what a lead costs. At a $5,000 starting budget, the fee is a bigger share of the budget than it will be as you scale. That's the cost of doing the research, the build and the tracking right from the start.
Tell us if this is close. We turn it into a written scope you can redline. We assign your team closer to launch, and our team schedules the kickoff once the agreement is signed.